Website Redesign Services

For Marketing Leads, CTOs & Business Owners

This isn’t just a reskin – it’s a strategic rebuild.

Whether you’re stuck on an outdated CMS, facing performance issues, or watching conversions stall, you’re likely here because your website’s letting you down. Marketing Directors want agility. CTOs want stability. Business owners want ROI. A redesign is your chance to align all three.

Our website redesign service gets under the bonnet – refining UX, streamlining content management, and boosting performance across the board. And we do it all with a delivery process that's structured, transparent and, dare we say, refreshingly responsive.

What’s Included in a Website Redesign

UX & UI Redesign

We start by reimagining your user experience with a clear focus on what your audience actually needs – not what looks flashy for five minutes. Using behaviour data, heatmaps, and journey analysis, we tailor every interaction and page flow to remove friction and drive results. It's not just about aesthetics – it’s about usability that supports your business goals.

Our approach to UI/UX design blends your brand’s identity with user-centred thinking. We don’t just polish what’s there – we rebuild it to better reflect how people use the web today, especially on mobile and in high-speed decision-making environments. The result? Higher conversion rates, better usability, and a digital experience that feels like it was built just for them.

If you're stuck with an old layout that’s slowing people down or confusing them, this is where things change. We’ll give your users a reason to stay longer – and Google a reason to reward you for it.

CMS Rebuild (Usually Umbraco)

Outdated CMS setups are one of the biggest pain points we see – especially for marketing teams who want to move fast but feel blocked at every turn. We rebuild your site using a flexible, scalable website platform like Umbraco that gives you total control, with none of the usual “oops I broke it” fears.

Whether you’re moving from WordPress, a legacy system, or something custom and clunky, we make the transition smooth. No spaghetti code. No guessing games. Just clean, maintainable builds and clear editor workflows that save time and reduce dependencies.

A solid web development foundation also future-proofs your site. So when you need to launch new landing pages or expand functionality later, your CMS won’t hold you back – it’ll help you lead.

Performance Tuning

In today’s digital world, speed isn’t just a nice-to-have – it’s the difference between bounce and buy. We optimise your website performance from the ground up, improving page load times, reducing server strain, and ensuring compliance with the latest search engine optimisation (SEO) standards.

Every millisecond matters. That's why we focus on front-end efficiency, caching, image optimisation, and clean, structured frontend website code. This directly impacts search engine rankings, especially with Google’s Core Web Vitals now influencing visibility.

Good performance doesn’t just help users – it improves discoverability too. A faster, more stable site earns more trust from search engines and human visitors alike, keeping your website traffic high and your bounce rate low.

Mobile Optimisation

Mobile-first isn’t a trend – it’s the standard. With most users accessing your site via mobile devices, we build using responsive design principles that prioritise functionality and clarity from the smallest screen up.

We focus on a responsive website that enhances tap-ability, scroll-ability, and speed. This means intuitive layouts, minimal cognitive load, and content hierarchy that supports both user needs and search engine expectations for mobile indexing.

We also test across devices, screen sizes, and connection speeds, ensuring your users enjoy a consistently slick experience whether they’re on a train with patchy signal or browsing your conversion-focused website on a tablet at home.

CRM & Third-Party Integration

Your website isn’t an island – and it shouldn’t act like one. Whether you're capturing leads, syncing data, or managing bookings, we integrate your site with trusted third-party systems like Salesforce, Google Analytics, Google Maps, payment gateways, and more.

These integrations help automate your workflows, reduce manual input, and improve the overall customer journey – ensuring your data flows smoothly between tools and teams. Whether it’s sending contact form data into your CRM, tracking conversions accurately, or embedding maps and calendars, we make sure everything just works.

Need a custom API connection or support for older systems? No problem. As a seasoned Website Redesign Agency, we’ve handled everything from straightforward plug-ins to complex multi-system integrations – and we always keep performance, stability, and future-proofing in mind.

Content Audit & Migration

Before we move a single word, we assess your website content – what’s ranking, what’s resonating, and what’s ready to retire. Our audits highlight what’s working for both users and search engines, helping you make confident decisions about what to keep, update, or consolidate.

We then handle the full migration process – URL structures, redirects, on-page SEO, metadata, and content formatting – to maintain your hard-earned visibility and avoid common post-launch dips in search engine rankings. Whether you're switching platforms or just cleaning house, we manage the process with care.

And this isn’t just box-ticking. Great content structure supports your visual identity, reduces user friction, and improves your internal search. If you're aiming to lower bounce rate and increase website engagement, a well-executed migration is where it starts.

What’s Included in a Website Redesign

UX & UI Redesign

We start by reimagining your user experience with a clear focus on what your audience actually needs – not what looks flashy for five minutes. Using behaviour data, heatmaps, and journey analysis, we tailor every interaction and page flow to remove friction and drive results. It's not just about aesthetics – it’s about usability that supports your business goals.

Our approach to UI/UX design blends your brand’s identity with user-centred thinking. We don’t just polish what’s there – we rebuild it to better reflect how people use the web today, especially on mobile and in high-speed decision-making environments. The result? Higher conversion rates, better usability, and a digital experience that feels like it was built just for them.

If you're stuck with an old layout that’s slowing people down or confusing them, this is where things change. We’ll give your users a reason to stay longer – and Google a reason to reward you for it.

CMS Rebuild (Usually Umbraco)

Outdated CMS setups are one of the biggest pain points we see – especially for marketing teams who want to move fast but feel blocked at every turn. We rebuild your site using a flexible, scalable website platform like Umbraco that gives you total control, with none of the usual “oops I broke it” fears.

Whether you’re moving from WordPress, a legacy system, or something custom and clunky, we make the transition smooth. No spaghetti code. No guessing games. Just clean, maintainable builds and clear editor workflows that save time and reduce dependencies.

A solid web development foundation also future-proofs your site. So when you need to launch new landing pages or expand functionality later, your CMS won’t hold you back – it’ll help you lead.

Performance Tuning

In today’s digital world, speed isn’t just a nice-to-have – it’s the difference between bounce and buy. We optimise your website performance from the ground up, improving page load times, reducing server strain, and ensuring compliance with the latest search engine optimisation (SEO) standards.

Every millisecond matters. That's why we focus on front-end efficiency, caching, image optimisation, and clean, structured frontend website code. This directly impacts search engine rankings, especially with Google’s Core Web Vitals now influencing visibility.

Good performance doesn’t just help users – it improves discoverability too. A faster, more stable site earns more trust from search engines and human visitors alike, keeping your website traffic high and your bounce rate low.

Mobile Optimisation

Mobile-first isn’t a trend – it’s the standard. With most users accessing your site via mobile devices, we build using responsive design principles that prioritise functionality and clarity from the smallest screen up.

We focus on a responsive website that enhances tap-ability, scroll-ability, and speed. This means intuitive layouts, minimal cognitive load, and content hierarchy that supports both user needs and search engine expectations for mobile indexing.

We also test across devices, screen sizes, and connection speeds, ensuring your users enjoy a consistently slick experience whether they’re on a train with patchy signal or browsing your conversion-focused website on a tablet at home.

CRM & Third-Party Integration

Your website isn’t an island – and it shouldn’t act like one. Whether you're capturing leads, syncing data, or managing bookings, we integrate your site with trusted third-party systems like Salesforce, Google Analytics, Google Maps, payment gateways, and more.

These integrations help automate your workflows, reduce manual input, and improve the overall customer journey – ensuring your data flows smoothly between tools and teams. Whether it’s sending contact form data into your CRM, tracking conversions accurately, or embedding maps and calendars, we make sure everything just works.

Need a custom API connection or support for older systems? No problem. As a seasoned Website Redesign Agency, we’ve handled everything from straightforward plug-ins to complex multi-system integrations – and we always keep performance, stability, and future-proofing in mind.

Content Audit & Migration

Before we move a single word, we assess your website content – what’s ranking, what’s resonating, and what’s ready to retire. Our audits highlight what’s working for both users and search engines, helping you make confident decisions about what to keep, update, or consolidate.

We then handle the full migration process – URL structures, redirects, on-page SEO, metadata, and content formatting – to maintain your hard-earned visibility and avoid common post-launch dips in search engine rankings. Whether you're switching platforms or just cleaning house, we manage the process with care.

And this isn’t just box-ticking. Great content structure supports your visual identity, reduces user friction, and improves your internal search. If you're aiming to lower bounce rate and increase website engagement, a well-executed migration is where it starts.

Why Teams Come to Us

“Our site’s out of date – and nobody wants to touch it.”

We rebuild around maintainability and scale. No more duct tape solutions.

“It’s not converting.”

Our redesigns are led by user behaviour, not just visuals – ensuring form fills and CTAs actually get used.

“It’s too hard to manage.”

That’s a CMS problem. We fix it, usually with Umbraco, so your team can work faster with fewer headaches.

“The last agency ghosted us halfway.”

We don’t go quiet when things get tricky. As part of The Gecko Way, communication is constant and proactive – no chasing required.

When Redesign Really Delivers

  • Switching from another CMS (such as WordPress) to Umbraco
    Giving CTOs more flexibility and security, and content teams more freedom.
  • Replatforming during a rebrand
    Ideal for marketing leads aligning web presence with new messaging.
  • Improving SEO & performance
    Often in collaboration with our in-house SEO services and audit team.
  • Making complex content easier to manage
    Through intuitive back-end structure and reusable components.

Our Approach

We follow a clearly defined process that keeps you in the loop and in control. You’ll know what’s happening, when it’s happening, and why it matters – because that’s just how we work.

We call it The Gecko Way – our promise to be responsive, collaborative, and candid throughout. No black box processes, no radio silence. Just a trusted team building something that genuinely works for you.

Find out about the Gecko Way

FAQs

Most redesigns take between 4-12 weeks from discovery to go-live, depending on the size and complexity of your site. We’ll factor in things like how much content you’re keeping, the level of UX/UI work needed, and any third-party integrations. At kick-off, we’ll give you a clear roadmap with timelines for every phase – from strategy and design to testing and launch. For smaller sites, the process is often quicker.

A full redesign covers the lot: UX and UI design, content review, technical build, CMS setup, SEO preservation, and post-launch support. Whether you’re rebranding, improving mobile performance or restructuring content, we take a mobile-first, user-centred approach. We also handle CMS migrations (usually to Umbraco) and integrate with tools like CRMs, payment platforms or booking systems – whatever your setup demands.

Absolutely – and we’ll guide you through what’s worth keeping. We start with an audit of your current site: what’s working, what’s not, and where the SEO value lies. From there, we’ll help you refine, restructure, or refresh based on user needs and performance data. The result? A cleaner, sharper site without losing the good stuff.

Handled properly, a redesign should protect – or even improve – your rankings. We manage all the essentials: 301 redirects, metadata, URL structures, content hierarchy, and more. If SEO is already an issue, we’ll use the redesign to fix long-standing problems. It’s all part of our SEO-first approach, designed to minimise risk and maximise long-term gains.

Yes – every site we build is responsive, fast, and designed with mobile users front and centre. A mobile-first approach helps your users get what they need quickly and keeps Google happy too. It’s standard in everything we do.

In short: yes. If your site’s outdated, hard to use, or not generating leads, a redesign is an investment in growth. We tailor our approach to suit your budget, size, and goals, giving you a website that can punch above its weight – without unnecessary extras.

Definitely. Whether you’ve got internal designers, developers, or content people, we’re happy to collaborate. Some clients hand us the reins entirely, others want a close working partnership – either way, we’ll slot in where we’re needed.

We specialise in Umbraco – ideal for mid-sized to enterprise sites that need flexibility and control. But we’re also familiar with platforms like WordPress, Shopify, and even the odd legacy system. If you’re thinking about switching CMS, we’ll help you make the right call.

Yes – and we do it often. From CRMs like HubSpot or Salesforce to email tools, booking engines, or payment gateways, our dev team can hook up just about anything. We’ll keep it clean, stable, and future-proof.

If your site’s slow, hard to update, not appearing in search engines, has a low conversion rate, or just doesn’t reflect your brand anymore – it’s probably time for a website redesign. Other signs? Poor mobile performance, clunky UX, or user feedback like “I couldn’t find what I needed.” We offer free audits to help you decide whether a user-centered website redesign is the right move – or if a targeted refresh will do the trick.

"Gecko just got it. We were never left guessing where we stood or what was next."

Charity Marketing Manager

When Redesign Really Delivers:

Switching from another CMS (such as WordPress) to Umbraco
Giving CTOs more flexibility and security, and content teams more freedom.
Replatforming during a rebrand
Ideal for marketing leads aligning web presence with new messaging.
Improving SEO & performance
Often in collaboration with our in-house SEO services and audit team.